Fresh News update
Fresh News – The East Midlands Leadership Awards, which saw 19 trophies handed out this year, celebrate leaders who embody vision, resilience, and the ability to inspire.
First a quick plug – Our sister companies Fresh Pharma whom are GDP Compliant Pharma couriers and ‘Fresh Fridge Hire‘ are our (compliant GDP) refrigerated vehicle hire.
Our MD Alan White was a finalist in 3 categories. Green Leader, Diversity and Inclusion Leader and business 51-100 employee’s leadership awards. Alan won Business leader of the year for the second year in a row. The win underscores the importance of these qualities in building a successful and sustainable business. Alan White Fresh Logistics has not only elevated the company’s reputation but has also set a benchmark for others in the industry.
Alan said to Fresh news ‘it is a really great evening and to actually win and award demonstrates we are doing something right.’


Several other awards and accolades are on the horizon so watch this space and follow us for more Fresh News
A Culture of Innovation and Excellence
Alan White Fresh Logistics has consistently been at the forefront of the logistics sector, particularly in the niche of fresh logistics—ensuring the timely and safe delivery of perishable goods. This requires a level of precision, innovation, and dedication that aligns perfectly with the leadership qualities celebrated at the awards. Alan’s ability to navigate the complexities of the industry while maintaining a focus on sustainability and employee well-being is a hallmark of his leadership style.
Fresh News – People-Centric Leadership
One of the key themes of the East Midlands Leadership Awards is the importance of people-centric leadership. Alan White’s win highlights his ability to lead with empathy. Furthermore, vision, and a deep understanding of the value of his team. At Alan White Fresh Logistics, employees are seen as the backbone of the company. Alan has made it a priority to invest in their development, foster a culture of inclusivity, and encourage innovation. This approach has not only boosted employee morale but has also driven the company’s success.

Alan is the Founder and MD at the Fresh Group of companies. You are welcome to use any information you find interesting. Please give us a link back to our webpage or post. It really helps SME’s rank in the UK.
