About Us
Fresh Logistics Group is a leading provider of temperature-controlled courier and logistics solutions, supporting a wide range of industries including pharmaceuticals, food distribution, events, experiential marketing, and festivals. Founded in 2008 by Alan White, who grew the business from seedling finance into a nationally recognised brand, the company has built its reputation on innovation, sustainability, and inclusivity within the refrigerated transport sector.
Operating 24/7 across the UK and Europe, Fresh Logistics delivers safe, efficient, and compliant transport for goods that require precise temperature management. Its modern fleet, equipped with advanced refrigerated and frozen storage capabilities, ensures consistent cold chain integrity from collection to delivery. Alongside transport, the company provides comprehensive cold storage and logistics planning services, helping clients optimise supply chain performance and reduce risk.
A major strength of Fresh Logistics is its customer-centric ethos. Clients have direct access to decision-makers, enabling faster responses, tailored solutions, and consistently reliable service. The team’s deep understanding of regulatory requirements—particularly for pharmaceutical and food-grade logistics—ensures full compliance and quality assurance throughout every stage of the process.
The timeline below shows the Fresh Logistics’ journey, defined by the remarkable resilience of founder and Managing Director Alan White. In 2019, Alan survived a life-threatening battle with sepsis and necrotising fasciitis, resulting in life-changing injuries. Despite these challenges, he returned to lead the company full-time in 2024, inspiring the team with his determination and commitment to the organisation’s values.
Today, through continuous technological advancement and a strong sustainability focus, Fresh Logistics Group remains a trusted partner for businesses needing dependable, innovative, and efficient temperature-controlled logistics solutions.
Our Awards
We love winning Awards. Not only does it show our expert skills, but it shows our customers appreciate the work we do.
Our team takes great pride in delivering dependable, efficient solutions across every partnership.
It’s a Team Achievement
Our Awards also celebrate the dedication of our people. Drivers, planners, warehouse staff, and support teams contribute daily to our success. Their professionalism and commitment ensure service excellence for every client. Recognition from our partners motivates continued improvement and strengthens relationships. These achievements reflect teamwork, reliability, and consistent performance. We Love it!
Over 25 Awards to Date
What Sets Our Team Apart
✔ Deep cold-chain expertise
✔ Proactive problem-solving
✔ 24/7 operational support
✔ Continuous improvement culture
✔ Sustainability-focused fleet strategy
✔ Project Management – The more obscure the better!
At Fresh Logistics, we don’t just move goods — we protect quality, safeguard supply chains, and build long-term partnerships.
At Fresh Logistics, we’re the cool heads behind temperature-controlled transport (literally). Our team is a mix of logistics pros, cold-chain specialists, Compliance, fleet engineers, planners and drivers who live and breathe Fresh. Whether it’s Frozen, Chilled, Heated or somewhere in between, we make sure it arrives exactly as it should. We combine smart technology, real-time tracking and serious industry know-how with a practical, roll-up-your-sleeves attitude.
We’re big on reliability, bigger on teamwork, and happiest when everything runs like clockwork. We take protecting your products very seriously — but not to much ourselves? Our business structure is very flat a decisions are made in seconds. On that not we have a 24/7 decision making manager available.
We can set a credit account in seconds and we can get a courier underway within the hour. No matter what time
The following team members are in no particular order
