George Hallatt is our Resident Daredevil
George Hallatt is the company’s resident daredevil, known for his fearless attitude and unstoppable energy. Whether he’s scaling towering trees or balancing high above the ground, George keeps every project under control and every tree perfectly trimmed and beautifully presented. His precision, strength, and eye for detail make him a trusted expert in tree surgery, but his talents don’t stop there. From tackling complex outdoor challenges to taking on countless invaluable tasks behind the scenes, George is always ready for action. Reliable, hardworking, and full of character, he brings skill, safety, and a spark of adventure to everything he does.
Our Driver Operators are our Shop Window
Our drivers are more than operators — they are trained cold-chain professionals.
Each member of our driving team is:
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Certified in temperature-controlled transport procedures
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Trained in safe handling of chilled and frozen goods
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Experienced in time-critical, multi-drop deliveries
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Committed to professional, courteous customer service
They understand that every degree matters — and every minute counts.
Liam Beardsley our Warehousing Guru
Liam Beardsley is the driving force behind Fresh Logistics’ warehouse operations. As Warehousing Manager, he ensures every pallet, package, and temperature-sensitive product is stored, handled, and dispatched with precision. Liam coordinates inventory, oversees stock control, and leads the warehouse team to maintain efficiency, accuracy, and safety at all times. Known for his organisational skills, attention to detail, and hands-on approach, he keeps operations running like clockwork. Whether it’s managing busy periods or implementing smarter processes, Liam ensures that Fresh Logistics’ cold-chain operations remain seamless, reliable, and ready for every delivery.
Catherine Osborne is our Accounts Specialist
Catherine Osborne is not only our numbers guru keeping Fresh Logistics’ accounts accurate and up to date. She is an all rounder working in all disciplines/. With a keen eye for detail and a methodical approach, she ensures invoices, payments, and financial records run smoothly, supporting both the team and our clients. Catherine combines expertise in accounting with a friendly, approachable style, making sure financial processes are clear, efficient, and stress-free. She takes pride in keeping the books balanced and the office running like clockwork, proving that behind every successful logistics operation is a strong and reliable finance team member.
Bryan Evans is always our 'go to guy'
Bryan is Fresh Logistics’ all-round maintenance maestro and go-to problem solver. From fixing equipment to keeping the office and fleet in top shape, he ensures everything runs smoothly behind the scenes. But Bryan’s role goes beyond tools and repairs — he’s a mentor to new team members, guiding young talent as they join the business and helping them find their feet in logistics. Known for his practical expertise, patience, and good humour, Bryon keeps the workplace humming and the team supported. He proves that a great business runs on both skill and heart.
Cory Judge-Bell is our Vehicle Tech
Cory is the hands-on hero behind Fresh Logistics’ fleet, keeping every HGV and van in top condition. As our Mechanical Vehicle Technician, he ensures all vehicles are roadworthy, reliably refrigerated, and ready for time-critical deliveries. From routine maintenance to urgent repairs, Cory tackles every mechanical challenge with skill and efficiency. His work keeps drivers safe, deliveries on schedule, and the cold chain uncompromised. Known for his practical know-how and problem-solving flair, Cory is the go-to person when things get tricky under the hood — and he does it all with a friendly, can-do attitude.
Lauren Dean is Head of Operations
Lauren Dean is the powerhouse keeping Fresh Logistics’ transport operations running smoothly. As Transport Operations Manager, she oversees fleet coordination, route planning, and temperature-controlled deliveries, ensuring every shipment arrives safely, on time, and exactly as it should. With a sharp eye for detail and a knack for problem-solving, Lauren thrives under pressure, turning logistical challenges into seamless solutions. She balances operational precision with a friendly, approachable style, keeping drivers, planners, and clients all on the same page. Passionate about cold-chain excellence and efficiency, Lauren proves that smart planning and a calm head make all the difference on the road.
Ash Rhodes is our Head of Compliance
Ash Rhodes is the Head of Compliance for vehicles, food standards, transport, and training—basically, the person making sure chaos stays within legally acceptable limits. By day, he decode regulations, build systems, and turn “what if?” into “we did it.”
By night, he is a D+G gamer, mastering virtual worlds with the same strategic precision that keeps industries compliant. Ash lives in the intersection of rules and creativity, where spreadsheets meet storytelling and checklists meet boss battles.
Keeping our company legal, ethical and ensuring compliance is never over looked or compromised
Bella is our Head of Human Resources & Wellbeing
Bella, a spirited brindle Staffordshire Bull Terrier, is the undisputed Head of Wellbeing. With a wagging tail and an ever-ready smile, she ensures everyone is de-stressed, happy, and properly pampered. From playful ball chases and splashy hose adventures to generous cuddle sessions and biscuit bribes, Bella’s daily mission is spreading joy. Her keen intuition senses when someone needs a snuggle or a laugh, making her the ultimate morale booster. Loyal, affectionate, and endlessly energetic, Bella turns ordinary days into celebrations of fun, love, and furry happiness.
Jayne Hallat is our Head of Accounts
Jayne Hallatt has been keeping Fresh Logistics’ accounts in check for many years — balancing spreadsheets by day and registering births, marriages, and deaths on the side. A former entrepreneur (yes, that’s a thing), she once owned her own wedding dress shop — and no, please don’t ask her for alterations. Jayne also brings Bella, our beloved staffy, to work and champions wellbeing across the team. With her busy schedule and endless energy, Jayne keeps everything running smoothly, ensures the office morale stays high, and reminds us all that a little humour and a lot of organisation go a long way
Alan White is our Founder, Owner and M.D
Alan White – Founder/ Owner / Managing Director
Alan White is the steady hand behind Fresh Logistics’ temperature-controlled operations. With years of experience in cold-chain transport, he ensures every load moves safely, efficiently and exactly at the right temperature. Living and working with a disability, Alan brings resilience, perspective and problem-solving determination to everything he does — proof that strong leadership is about mindset, not limitations. He oversees fleet performance, compliance and daily logistics with precision and calm authority. Highly organised and solutions-focused, Alan thrives on improving systems and streamlining operations. He takes the job seriously, but never himself — and there’s usually a coffee nearby while he keeps everything running smoothly.